Are you a Maximiser or a Satisficer? Let’s find out!
Are you a maximiser or satisficer? Learn how your decision style shapes happiness, spending habits, and everyday choices.
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Are you a maximiser or satisficer? Learn how your decision style shapes happiness, spending habits, and everyday choices.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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